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Dot Com Infoway as an email marketing agency is well aware of the pivotal role that ecommerce email automation plays in driving businesses’ success. That’s precisely why we decided to share this vital information about certain strategic automation flows that have served as keys for our clients’ success. These tips and steps take you through the entire process, from welcoming new customers to re-engaging repeat buyers. You’ll also be able to know the secret to more impactful campaigns that resonate with your audience. What Is Email Automation? Email automation involves sending targeted emails based on predefined triggers and workflows. Unlike manually sending numerous newsletters over time, automated email campaigns are triggered by specific factors (e.g. customer behavior or specific dates).  Think of the triggers as the conditions that must be met for the ecommerce email automation workflows (or sequences of actions) to kick in.  This way, you’ll be sure that your email mess...

  AI, which once only figured primarily in science fiction, has taken our world by storm. We already saw glimpses of its potential in various industries, e-commerce included, but it’s only now that we’re truly seeing what it’s capable of. You need not look further than how AI in Google shopping ads   is being applied to outstanding results at present to see the obvious unprecedented advantages.  What Is AI and How Does It Work in E-Commerce? Artificial intelligence, in its current iteration and application of AI in ecommerce, counts as a “learning” technology. It’s learning in the sense that it uses algorithms to learn data and improve its performance over time – which is why it has a subfield called machine learning. Artificial intelligence in e-commerce can aid businesses in a plethora of neat ways. These are but some of the proven AI applications in e-commerce that have helped businesses achieve their previously-unrealized goals: Virtual Assistants + Voice Commerce Thi...