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Showing posts from May, 2023

7 Reasons Why AI-Driven Google Shopping Ads Is Tough To Beat in Ecommerce

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  AI, which once only figured primarily in science fiction, has taken our world by storm. We already saw glimpses of its potential in various industries, e-commerce included, but it’s only now that we’re truly seeing what it’s capable of. You need not look further than how AI in Google shopping ads   is being applied to outstanding results at present to see the obvious unprecedented advantages.  What Is AI and How Does It Work in E-Commerce? Artificial intelligence, in its current iteration and application of AI in ecommerce, counts as a “learning” technology. It’s learning in the sense that it uses algorithms to learn data and improve its performance over time – which is why it has a subfield called machine learning. Artificial intelligence in e-commerce can aid businesses in a plethora of neat ways. These are but some of the proven AI applications in e-commerce that have helped businesses achieve their previously-unrealized goals: Virtual Assistants + Voice Commerce This tandem allow