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 It goes without saying that every skilled marketer prioritizes outcomes above all else. When a digital marketing company uses the phrase "results-based" while presenting solutions, it stands out more than making generalised claims. The former is largely what determines performance marketing. How Does Performance Marketing Work? Simply defined, performance marketing means that you only pay for the outcomes and not the marketing team's labour. The marketer doesn't charge you for the entire campaign; rather, they only do so when your particular goal is met, such as when you receive clicks on your advertising, engagement, downloads, or sales. Having said that, if you have ever used SEO services , especially PPC (pay-per-click) campaigns, you should be aware that this counts as performance marketing. A number of online marketing strategies, including paid advertising, affiliate marketing, search marketing, and social media marketing, can be used to achieve this. 1. With