Effective Ecommerce Automation Flows
Dot Com Infoway as an email marketing agency is well aware of the pivotal role that ecommerce email automation plays in driving businesses’ success. That’s precisely why we decided to share this vital information about certain strategic automation flows that have served as keys for our clients’ success. These tips and steps take you through the entire process, from welcoming new customers to re-engaging repeat buyers. You’ll also be able to know the secret to more impactful campaigns that resonate with your audience. What Is Email Automation? Email automation involves sending targeted emails based on predefined triggers and workflows. Unlike manually sending numerous newsletters over time, automated email campaigns are triggered by specific factors (e.g. customer behavior or specific dates). Think of the triggers as the conditions that must be met for the ecommerce email automation workflows (or sequences of actions) to kick in. This way, you’ll be sure that your email messages are