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AdWeek, an advertising trade publication, reports that consumers are spending 25 percent of their time on handheld devices or mobile phones, while businesses are only allocating 12 percent of their advertisement budgets towards mobile advertising. What this means is that there is a huge discrepancy when it comes to customer behavior and how companies market to the customers. Businesses that adapt to these changes will see more money streaming in. Businesses need to discover ways in which they can enhance the mobile experience of users. They need to use app marketing tools that can help them step up the engagement of customers in mobile devices across different platforms, channels, and operating systems (OSs). Top Mobile App Marketing Agency also uses the best tools and strategies to achieve goals. That’s where app store optimization and app marketing can help you. This article will present to you the top 10 app marketing tools for mobile success. You can use mobile app marketing tools...

 Let’s discuss Mobile App Marketing with a focus on games. You’ll find plenty of suggestions when it comes to Mobile Games Marketing out there, but it takes actual knowledge, comprehensive planning, and clear-cut, consistent action to enjoy success. That being said, consider this post as a good reference for you to familiarize yourself with mobile app marketing services related to games. You’ll also learn about the different mobile Game Marketing Strategies that deliver concrete, positive results as long as you take the time to orient yourself with them. Types of Mobile Gamers The first rule for any successful marketing : know your audience. You have to take the time to know the subtle differences between the gamers you’ll be reaching out to and forming long-term relationships with. Overall, they can be categorized into these three types: Casual Gamers These people play mostly for the entertainment value of the games. They play to relieve themselves of the stresses of the day. The...

The mobile industry’s trajectory remains pointed upward, with no sign of it ever changing any time soon. As a direct result of this, businesses are consistently scrambling to overtake the competition in not only app development but marketing as well. That said, both aspects have since become thoroughly cutthroat. To successfully conduct app marketing, you have to come up with ways to truly make your product stand out, reach the appropriate audience, and make conversions. And, more often than not, companies hire mobile app marketing agencies to take care of this issue. This is especially for those who are willing to invest and partner with them. They simply bring their invaluable experience and skills to the table, which can bring about game-changing and even salvaging results for any company in need of better app marketing. That is not to say that some individuals and companies rely on themselves when it comes to promoting their apps, though. But is this ultimately a wise choice? Or wi...